Ashley Graham is slowly making the world come to terms with the beauty and power of women of all sizes and this motto is reflected perfectly in her new swimwear collection.

The supermodel calls the brand new addition her “Essential” — a capsule of the swimwear every woman should have in her closet — and after a peek at the lookbook, we wholeheartedly agree.

Her previous promotion ads deliver the real vibe of the collection when we see models of all sizes and color strut their stuff while standing around a pool, nonetheless. She even decided to add a mature- aged model to represent that her inclusivity doesn’t just stop at weight but assures women that they can be sexy at any age as well.

Read on to see Ashley’s lineup, which includes essential black and white styles (Size 4-24) that you can pick up online in late December for just $62-$64 a piece.

 

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All images are credits to Swimsuits For All

Fans are already singing the praises of the new collection and many are claiming the design, the marketing and the overall aesthetic to be far superior to the more popular Victoria Secret’s swimwear collection.
Ashley Graham, herself has been a huge advocate for the #iamnoangel which directly takes a dig at the “perfect” image created by Victoria Secrets. Similar opinions were voiced by many women alike who made the hashtag trending by flooding it with thousands of images of “imperfect” bodies.
Victoria Secret’s competitor, Lane Bryant also used the hashtag to promote one of their lingerie collections, which also feature Ashely Graham.
Ashley Graham

Image Credit: Adweek

What do you think about the collection? Let us know in the comment section below.