Karachi’s highly popular private label that has been creating modified couture for almost a decade, launches it’s Spring 2015 personalized couture collection, “The bride you want to be”.

The label focuses on the modern bride’s need to feel extraordinary and sole on her special day hence crafting her ideal collection that is made exclusively just for her.1

FTA bridals wish to highlight the sheer joy that a young bride radiates and intend to praise her emotion with their outfits.

The designer comments, “We wish to make every one of our brides feel as special, exclusive and beautiful as their ideal wedding dress. We realize the importance of each event and hope our ensemble helps make it most fantastical and unforgettable.”  Farah Talib Aziz.

The campaign features bridals in a range of event appropriate colors. Using a base of silk, chickenkari and French net that is embellished with intricate silk thread embroidery as well as gold, silver and antique zardozi complimented by mukesh kaamdani and banarsi finishing.

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Silhouettes range from traditional farshi ghararas, paneled peshwas and layered angharkhas to contemporary sheer caped cholis and opulent jackets.

Representing the label are the glowing, young beauties, Sana Ansari and Meera Ansari whose warm welcoming charm, made the shoot natural and fun.

Ace photographer Muzi Sufi captures the campaign in a playful take on the traditional wedding shoots. The make-up was done by the incredibly skillful Natasha Khalid, who also styled Sana’s hair with a modern twist complimented with white and red chrysanthemums. The make up was soft, dewy and flawless, using fresh feminine pinks to complement the outfits.

The jewelry was provided by Sherezad and consisted of regal, ornate and one of a kind pieces that perfected each look.

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